Top 5 Beauty Retail Apps Performance in Portugal Q3 2024

In the third quarter of 2024, the beauty retail app sector in Portugal saw varied performance trends across the top five applications. The data, sourced from Sensor Tower, provides a comprehensive view of downloads and active user metrics, offering insights into consumer engagement with these platforms.

SEPHORA - Maquillage, Parfum showed a fluctuating trend in weekly downloads, starting at about 5.6K and experiencing a slight dip mid-quarter before ending at roughly 4.6K. Active user numbers remained robust, beginning at approximately 46.7K and peaking at 52.9K by the end of September.

Perfumerías Primor maintained a steady download rate with a notable increase towards the end of the quarter, reaching around 2.7K weekly downloads. Active users also showed a positive trend, climbing from 11.9K to 13.2K over the three months.

For Notino: profumi e cosmetici, downloads were initially low but saw a significant spike to over 2K in the last week of September. Active users followed a similar pattern, increasing from 2.7K to 5.3K by the quarter's end.

Rituals Home & Body Cosmetics experienced a gradual rise in downloads, especially noticeable in August, with figures reaching over 2K. The app's active users grew steadily, from 2.4K to over 5K by September.

KIKO MILANO - Makeup & beauty saw modest download numbers, hovering around 700 to 900 throughout the quarter. Active user engagement saw a slight upward trend, ending the quarter with about 1.4K users.

For more detailed insights and data on these apps, Sensor Tower offers a deeper dive into the metrics and trends shaping the beauty retail app landscape in Portugal.